Luxury timepieces are a true mark of impeccable style. Between the craftmanship, quality, and design, it’s easy to see why many luxury brands demand a significant investment. But luxury watches are far more than a status symbol; if you understand the nuances of the brands and the specific piece you purchase, then you must know that the timepiece will maintain its market value over time.
This does not apply to all watches. Most luxury brands make an assortment of watches that range from affordable to exclusive, so it’s important to know what you are buying if your intention is a return on your investment. Rolex and Patek Phillippe dominate the market, but Rolex has become a household name and a cultural symbol, therefore, Rolex is a great example.
Daryn Schnipper, chairwoman of Sotheby’s international watch division, says, “Things change very rapidly in the watch world, the way they can with other investments. One of the things I suspect people should be tuned into is production quantities and trends of a company.” Rolex, for example, takes approximately one year to complete the production of one watch. The amount of man hours, precision, and thought that goes into each timepiece gives merit to its high price tag (this is also why Rolex is an industry leader).
Take a look at these three Rolex models that maintained their value:
If you are a watch aficionado, more than likely, you have a better grasp on the industry trends and know a wise investment when you see it. If you are a luxury watch novice, look for a watch from a respected brand and pay attention to how many of that model has been produced. Exclusivity, along with quality, drive up watch prices. The team at DavidSW is more than happy to help you find the perfect piece, whether as a wise investment or for the simple pleasure luxury watch ownership brings.